James' Folio

Future Waters

ADO : Future Waters


System Design


A | D | O


James Stonehewer
Lauren D'Souza



Within North America, 1 in 5 water bottles consumed are recycled - and with an average of 8.1 billion gallons consumed annually, we need a now solution. To solve this growing problem, we researched to find the Achilles’ heel of the water bottle industry, as well as investigate better alternatives to obtaining clean sources of water. 



The current state of portable drinking water is heavily reliant on single-use plastics. However, the common stigma behind public drinking water is that it is unsafe to drink, scarce to find in public areas, and cannot be easily transported in all the ways that plastic water bottles provide. People are sold on this assumption that bottled water is cleaner, better for you, provides a better taste, and is a critical part of our lives.

Additionally, water bottle companies are seeing rising expenses within their logistics networks, outdated business models, and terrible environmental public relations. This along-side the costs of logistics have gone up as much as 10% since the requirement of electronic logging of truck drivers increasing cost of oil.

How Might We...

change the business models of water bottle companies to reflect a modern, eco-friendly and cost effective way for them to deliver their product, while also providing a better user experience?


This is where we began innovating - 1/3 of bottled water is rebranded tap water and is wastefully shipped across the North America. To combat this we created H2You, H2You a systematic approach granting users access to water while becoming profitable for WBC’s, profitable for stores (retailers) and making the environment a better place. 

The core concept of H2You is to enable a network of fountains and dispensers across a city by providing an incentive to WBC’s as well as affiliated retail locations. There are many small costs which both parties would incur, but the overall profits, user network, PR benefits and data would outweigh these negative costs, alongside the positive environmental impact. 

H2You utilizes the successful “Freemium” business model that companies such as Spotify, Amazon Prime and Netflix use. It allows everyone to have access to free regulated tap water, while also allowing those who are more particular about taste or specific brand name to pay the premium.


64% of the water within North America is clean, drinkable tap water. The goal of H2You is to become an impactful system towards those 240 million people and get them away from one use bottles.

Once the H2You system has been implemented into a city along with affiliated companies, users who are paying for the premium experience are able to access deals, sales and more from the locations. In turn prompting companies to jump on board and redeem the benefits of sales and positive public relations. H2You is a completely scalable system. As the user base grows, affiliated stores can partner with WBC’s to have the cost of the water dispenser subsidized. This offsets the high costs of the units for the consumer and retailer while also providing towards the overall experience for all parties.

In an ideal situation, if H2You could be implemented across an entire chain of store locations, it would create trust that water dispenser locations are along users paths of travel. These locations would be mapped on an affiliated H2You app, where users could locate stations within their urban neighbourhoods, as well as recognize affiliated retailer deals where H2You dispensers are present. 


H2You is a now solution to end the growing pollution of single-use plastic bottles. By implementing this system and allowing WBC’s to subsidize the cost and maintenance of these expensive water dispensers. Clean water networks where users are promoted to use reusable water bottles is possible within the now.  

Once a new business model makes sense, Water bottle companies are seeking to be part of the shift towards a world where single-use plastic bottles are a product of the past.